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McDonald's public relations.
Member rating: No Rating | Words: | Submitted: Mon Sep 06 2004
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PUBLIC RELATIONS (PRINCIPLES) 102 Assignment I 1. From McDonald's perspective, identify the key publics the company should take into account in order to improve its performance on social responsibility. Give brief reasons for your answers. In this section it will address the key publics involved and the remedial actions that McDonald can initiate in order to improve its performance on social responsibility. However, before pursuing it even further, the definition shall be provided for better understanding to the concept of public within the context of public relations and specifically the key publics of McDonald's corporation. Publics, according to Johnston and Zawawi are defined as any group of people who share interests and concerns. (2004, p.4). They further mention that Publics can be internal and external. An internal public is the group of public that exists within an organisation. These can be employees of an organisation, members of a group or club,...
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