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Maximizing the Performance of the Working Woman Lisa M. Lee COM 525: Managerial Communication and Ethics Prof. T. Scott Clendaniel October 25, 2004 Maximizing the Performance of the Working Woman In today's global business environment, employers face numerous challenges that not only stem from technological advances and the changing global environment, but also the complexity and diversity of individuals in the workforce. While the focus of a firm's attention is oftentimes aimed towards the consumer/client market, employers are micromanaging the internal controls of their staff as well. A major initiative regarding these internal controls refers to creating and maintaining an efficient operational flow, and a key component of this flow is the productivity of the workers. Over the past two decades, new theories and strategies have addressed the concern for motivational management, with respect to the development of a corporate culture. However, it has been recognized that the needs and perceptions of a culture differ...

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