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Managing The Organisation * INCREASING COMPETITION: - In the private sector competition is becoming increasingly severe. Markets that were thought secure now look vulnerable to competition from other domestic companies, from the Pacific rim economies, form emerging market economies of what was Eastern Europe, from e-commerce. Managers must decide how best to respond to this competition: which markets to compete in and on what basis to compete- price, quality, customer service, and availability. Managers in these public sector organisations must make critical decisions on when and how to compete. * CHANGING NATURE OF COMPETITON: - The way in which businesses compete is also rapidly changing. Organisations must constantly strive to offer better products and services than their competitors. Should a company reduce its price in order to compete? Should it keep the price the same but offer extended features to the product or service? Similar problems face managers in the public sector. *...

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