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Introduction 1 Kellogg (Aust) Pty Ltd has operated in Australia since 1924; the first Kellogg plant was built in 1928, and to this day is still producing goods to be transported around Australia. Kellogg Australia has a large market share in the grain-based food industry, but it's growth locally had matured, and management saw the need for change; as it was the only option the company could take if growth was to continue. The way this change was to be implemented was to create a new culture within the organisation. "The aim of a successful culture or social group is to send its members out into the world as self-regulating mechanisms." (Goffman 1969). The way Kellogg went about achieving a renewed culture was to work with the employees and find out their needs then apply them to achieve the needs of the core business. Through the introduction of a leadership culture...

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