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Is open communication key to effective brand management?
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Is open communication key to effective brand management? ----- Leadership Brand Student name: Lufei Chen Student number: 99140512 Content: What is leadership and why it is important? --------------------------------------------2 Why is leadership brand so important? --------------------------------------------------3 What are competencies and why are they important? -------------------------------3 What is wrong (or lack) in competency models? ---------------------------------------6 Competencies must be linked to and balance across the organization's key result areas ------------------------------------------------------------------------11 Competencies must be aligned with current strategy, organization, capabilities, and values --------------------------------------------------------------------------13 Competencies must be connected to and leveraged within the organization's enabling systems ----------------------------------------------------------------15 Competencies expectations must be differentiated to fit with varying employee roles yet integrated from top to bottom --------------------------------------17 Competency expectations must be aligned with the beliefs of senior executives and modeled in their personal behavior and commitment --------------19 Benefits of competency models that build leadership brand ----------------------19 References ------------------------------------------------------------------------------------20 What Is Leadership Brand And Why Is It Important? In marketing, developing product brand means that the product can be differentiated from other products...
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