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CONTENT Section Page SUMMARY - 1 - 1. INTRODUCTION - 2 - 2. THE BACKGROUND OF DELL COMPANY - 3 - 3. WHY DELL ENGAGE IN CHINESE BUSINESS - 3 - 3.1 External factors - 3 - 3.2 Internal factors - 5 - 4. THE MODE OF DELL'S INTERNATIONAL BUSINESS - 6 - 4.1 The motivation of Dell - 6 - 4.2 Dell's mode - 6 - 4.3 Why this mode - 7 - 4.3.1 External factors - 7 - 4.3.2 Internal factors - 8 - 4.4 The impact of this mode - 8 - 5. THE SUCCESS AND FAILURE OF DELL - 9 - 5.1 The success of Dell - 9 - 5.2 The failure of Dell - 10 - 6. RECOMMENDATIONS - 12 - 6.1 Enhancing qualifications of managers - 12 - 6.2 Adapting to Changing environment - 12 - 6.3 Strengthen supporting technology - 13 - 7. CONCLUSION - 13 - REFERENCES - 14 - APPENDIX - 18 - Figure List Figure 1 The operation process of Direct Business Model - 9 - Figure 2 Dell's sale proportion for Clients - 11 - SUMMARY With the progress of globalization, an overwhelming majority of large-scale enterprises look globally for their markets, technologies, labour...

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