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Analysis of the External Environment Icebreaker was formed in 1995 in New Zealand's Capital Wellington, by its founder and CEO Jeremy Moon. Icebreaker had grown from a domestic struggler, with annual revenues of around NZ$200,000 to an international sensation, having successfully broken into the European and North American markets and with it, its profits have grown exponentially with an annual sales revenue of over NZ$100million reported for 2006. Since Icebreakers success in the US and Europe it now faces a new problem, can it create another success story and enter the Chinese market? Can Icebreaker emulate what it achieved in the US. We have determined a number of factors that will help with the decision making process. We believe that by determining the economic, competitive, cultural, technological and legal/political environments we can help decide whether or not the Chinese market is something to seriously consider. The Economic Environment China was founded in...

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