History of Nissan in North America
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CRANSTON NISSAN PRESENTED BY: VERONICA YARBOROUGH, DEBRA DURHAM & SHARON GROW CRANSTON NISSAN History of Nissan in North America Nissan first came to the United States to sell vehicles in 1958 and began importing and making Datsun vehicles in the United States under the Nissan Motor Corporation, U.S.A. (NMC) name in 1960. In 1990, Nissan North America Inc. (NNA) was created to coordinate all of Nissan's various activities in North America to enhance the design, development, manufacturing and marketing of Nissan vehicles. In 1998, the two organizations merged operations under the Nissan North America, Inc. name. NNA's mission is to provide all Nissan and Infiniti employees and dealers with the tools they need for constant improvement and consumer satisfaction. Headquartered in Gardena, California, NNA coordinates all operations in the United States, Canada, and Mexico including automotive styling, consumer, and corporate financing and engineering. Nissan North America, Inc. markets seven vehicle lines through 1,100 dealers...


