Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
Ever since long-range planning appeared in the business world, there have been many arguments and misconceptions about its nature.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
INTRODUCTION Ever since long-range planning appeared in the business world, there have been many arguments and misconceptions about its nature. Some managers have believed long-range planning, or strategic planning as it is referred to nowadays, is either long-range forecasting or an extended budgeting operation. Others have confused strategic planning with diversification or product improvement or long-term financial planning. Furthermore, some managers have regarded strategic planning as planning for contingencies or as undertaking major changes in the business. The degree of misconception and confusion about the meaning and scope of long-range planning has led to the result that some managers think it is just an academic exercise. Therefore, it has no practical value for organisations. The aim of this report is to give a broad idea about what strategic planning is; its nature; its impact on operational policies; its relation with environmental factors; and the way external and internal triggers could...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 146,190 others
Receive email updates for this category
- Simply tell us your email address and receive a weekly Study Help Email for FREE
- Receive 3 FREE essay views with each email
- Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk
