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Electronic arts
Member rating: No Rating | Words: 5827 | Submitted: Thu Dec 27 2007
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Strategic Management MGT 703 Task1 Strategic case study analysis Electronic Arts and the Global Video Game Industry Question 1 The dominant economic features for the video gaming industry are the market size and growth, scope of rivalry, buyer needs and requirements, pace of technological change and product innovation. 'In 2003, the video game industry represented $ 31 billion on the global market which meant a tripling of the market share since 1995 ($10 billion '(C_297). It operates globally and 'consists of makers of video game consoles, handheld players and arcade machines [hardware], game developers [software], retailers and online video game company producers' (C_297). The video game industry actors are described in appendix A. The hardware (i.e. console) manufacturers experienced 'a huge industry shake-out' (C_298) before 1998. Maturity set in with Sony (playstation) as world leader in 2005 with...
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