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"To discuss the role of the EFQM and the balanced scorecard in measuring and evaluating business" Lecturer: Paul Treacy Stream: BBS -IT Submission Date 4-March 2004 Word Count: 1,900 Submitted By Garret McFadden To discuss the role of the EFQM and the balanced scorecard in measuring and evaluating business performance I must firstly address some issues: - * Strategy and quality * The nature of control o The double control loop o The feedback loop * Total quality management * Goal deployment Strategy and Quality To succeed in business one must ask themselves the right questions * What is that we want to achieve * What are our objectives? * What is our strategy? Each of these is interrelated. Other questions might include: - * What is our time frame for these objectives? * What/ Who is our market * What industry are we in? * What are our competitors doing? * What are our capabilities / Competencies? * What our products are and what we want them...

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