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Develop CRM for Jamba Juice.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Charles Manalili Professor Gragg Htm425Project Project: Develop CRM for Jamba Juice Current System Describe: Jamba Juice currently has no way of systematically tracking and enhancing repeat customers' experiences. Only by comment cards they received some kind of feedback. Define: Current proposal is to develop a CRM system within Jamba Juice's current system. The CRM system will allow Jamba Juice to maintain and track info of repeat customers. Current Feedback Flow: Customer visits store Customer experience the visit Customer fills out comment card Customer mails comment card Jamba Corporate receives comment card Jamba Corporate send respond to designated store and customer Store and customer receives feedback. This current feedback flow does not give Jamba Juice any kind of information about their customers. Usually these comment cards are more often negative than positive. Desired System Describe: CRM system vía Jamba Juice's Intranet. This system will allow Jamba Juice to collect...
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