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Cypress semiconductors OPERATIONS STRATEGY Case Analysis Report SUBMITTED TO PROF. L.S. MURTHY ON JULY 20, 2007 BY PGP, GROUP - 01 ARAVIND VASUDEVAN (0611011) DEEPAK RAGHU (0611081) RAMAN KARTIKEYAN (0611111) PRAVEEN KRISHNAN (0611108) SESHADRI R. (0611120) INDIAN INSTITUTE OF MANAGEMENT, BANGALORE Table of Contents Executive Summary 3 I. Case Facts 4 II. Problem Statement 7 III. Objectives 8 IV. Analysis 8 V. Criteria to evaluate options facing Cypress 20 VI. Options available 20 VII. Evaluation of Options 21 VIII. Recommendations 22 Executive Summary Cypress Semiconductors was founded in 1982 by Rodgers and 6 others and has grown into a $600 million semiconductor firm in 1994. Cypress semiconductors was forced to rethink on its original niche strategy and decided to compete in higher volume markets through competitive cost structure and rapidly introducing new products. Rodgers, the CEO believes in a very hands-on style of management. He actively participates in meetings with his strong technical background, is capable of and believes in micromanagement of his employees and is known to be forthright in criticism. His values are very much reflected in the work culture at Cypress. The organizational structure of Cypress has undergone a change...

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