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CONTENTS Page No. Introduction 3 Executive Summary 4 The Company in Brief 5 What is Corporate Strategy? 6 Chosen Strategy 8 Conclusion 11 Bibliography 12 Acknowledgements 13 INTRODUCTION This report has two main sections; in the first section it aims to show the writers understanding of what corporate strategy actually is, and in the second it shows, mainly, the current strategy used by Giusti (the writers present employers) and the strategies used by similar organisations operating within the same business environment. These strategies will be critically reviewed against an established strategic management framework in an effort to establish the reason for making these choices. A brief outline of Giusti will be given to let the reader get a feel for the size of the company, products and services that it provides and the level of resources that are available. Besides reference to relevant literature on the subject of corporate strategy (outlined in the bibliography), research has also been conducted in the way of one to one interviews with heads of departments...

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