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Corporate identity is what a company or organisation uses to describe/ sum up what it is, and what it stands for.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Corporate identity is what a company or organisation uses to describe/ sum up what it is, and what it stands for. Corporate identity is something that has to be looked at very carefully as it represents the core of any organisation. Some organisations decide to change their corporate identity as it may have become outdated, no longer representing what it is the company stands for. The company could have evolved into different areas since its creation, in which case it needs to reflect what it stands for today. Others decide to change their corporate identity because the public has a negative perception of it, or of its products or services. As far as a companies communications programme is concerned it has to sum up what it is the company stands for. To do this it may employ the help of public relations companies, or use paid advertisements (or both)...
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