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Communications Issues in Focus Report By LINK group Table of contents BRIEF DESCRIPTION OF THE COMPANY 3 WHAT IS CRM FOR THE COMPANY? WHAT ARE THE OPPORTUNITIES? 3 BUSINESS GOALS 4 GNLD International 4 GNLD Lithuania 4 BUSINESS MODEL 5 CUSTOMER PROFILE 5 GNLD SWOT 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 CRITICAL SUCCESS FACTORS 8 SOLUTION 9 Rationale 9 Description 9 Testing 9 Feedback 10 RECCOMENDATION 10 THE NEWSLETTER 11 ALTERNATIVE PROPOSITIONS 12 BRIEF DESCRIPTION OF THE COMPANY GNLD was founded 49 years ago in California, US. Now it is a multinational company that operates in more than 50 countries. 80 per cent of its sales are food supplements. The products are sold through direct sales and network marketing. The products are advertised through GNLD experiences, 1-hour long event where the guests can try the products and purchase them for the first time. In Lithuania the first distributors started to work for GNLD in 1997. Right now it involves 500 distributors around the country, 300-active and 200-passive. There is no inventory warehouse or official office with clear leadership structure in Lithuania these days. WHAT IS CRM FOR THE COMPANY? WHAT ARE THE OPPORTUNITIES? * CRM would...

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