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Case study: management of Innovation at Business Database Company.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Case study: management of Innovation at Business Database Company Introduction I was asked by Business Data Base Company (BDC) to review and comment on the problems facing the firm in the short and long term and recommend a possible plan of action. This report highlights the problems found and makes recommendations regarding possible solutions. The four key problems that I have identified are; organisational inflexibility, resistance to change, company culture and the leadership style. BDC is a bureaucratic organization with at least five levels of hierarchy. For this reason the company's response times are likely to be slow. In turn it could be difficult to maintain high levels of customer service and react quickly to market signals. This hierarchical aspect of the bureaucratic structure has also lead to poor communication as messages have to go through a number of people. This slows down the decision-making process and the messages can...
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