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Executive Summary This Executive Summary is based on the qualitative research carried out on Cable and Wireless. The research outlines the external and internal environmental factors that exist for C&W and how it can be used to regain, maintain, and create competitive advantage for them in the Telecommunications Market. This report will start with an insight into history of C&W followed by the key issues that C&W is believed to face. We then provide details of the research methodology and the tools that we used to analyse the environment which C&W operates in. After that, the external environment will be analysed, which consists of the industry life cycle, porter's five forces, PESTEL, industrial life cycle and a competitor analysis. The internal analysis conducted included the resources analysis and a ratio analysis. This was done to state C&W's core competencies and capabilities. A SWOT analysis was conducted to determine C&W's strengths and...

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