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Business and Association Proposal - A corporate hospitality event.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Business and Association Proposal A corporate hospitality event. Tutor : Nick Jordan Student: C3065005 Contents Page 1. CORPORATE HOSPITALITY 5 1.1 WHAT IS CORPORATE HOSPITALITY? 5 1.2 CHANGES IN THE SECTOR 5 1.3 GROWTH OF THE SECTOR 6 2. COMPETITORS 6 3. MARKET OPPORTUNITIES PORTERS FIVE FORCES. 7 4. THE EVENT. 9 4.1 WHY HOLD THE EVENT? 9 4.2 WHO? 9 4.3 WHAT? 9 4.4 WHERE? 10 4.5 WHEN? 10 5. SWOT ANALYSIS OF CORPORATE HOSPITALITY. 11 5.1 SWOT ANALYSIS OF THE CORPORATE HOSPITALITY EVENT. 11 6. PEST FOR THE CORPORATE HOSPITALITY SECTOR 12 6.1 PEST FOR THE CORPORATE HOSPITALITY EVENT. 12 7. CONCLUSION 14 8. REFERENCES 15 Introduction The purpose of this report is to recommend entering into one clearly identified sector of the events industry. This report will evaluate the current corporate hospitality sector, showing the trends in the market and the growth that it has experienced. By looking at the advantages these events can have on a company the report will then go on to elaborate as to why it would be appropriate for the stationary company Doodle Inc to move into this sector. Business and Association Events Research...
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