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Boots the Chemist Business Analysis
Member rating: No Rating | Words: 3041 | Submitted: Sat Mar 29 2008
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1. EXECUTIVE SUMMARY As research consultants at Wood Mackenzie, research has been conducted regarding the internal and external factor involved with Boots The Chemist (BTC), and the pharmaceutical industry. Findings revealed that the Over the Counter segment is highly competitive as supermarkets have entered the market since the abolition of the Retail Price Maintenance (RPM). Wood Mackenzie found that the pharmaceutical industry is affected by Political, Economic. Social and, Technological factors. These sources revealed that BTC is amongst many other companies that are faced with adversities in the industry's environment. However, as consultants, an assessment has been made into the areas that offer opportunity to the company for further growth. It has been suggested that Boots the Chemist focuses its attention on its core operations and integrates more interactive on-line services into its pharmacy. 2. TERMS OF REFERENCE 2.1. A report directed to the Fund Manager of Wood Mackenzie a finance house in the City...
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