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Australian Paper Manufacturers
Member rating: No Rating | Words: 1600 | Submitted: Sun Dec 30 2007
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Australian Paper Manufacturers OPERATIONS STRATEGY Case Analysis Report SUBMITTED TO PROF. L.S. MURTHY ON AUGUST 04, 2007 BY PGP, GROUP - 01 ARAVIND VASUDEVAN (0611011) DEEPAK RAGHU (0611081) KARTIKEYAN RAMAN (0611111) PRAVEEN KRISHNAN (0611108) SESHADRI R. (0611120) INDIAN INSTITUTE OF MANAGEMENT, BANGALORE Table of Contents 1. Introduction 2 2. Case Facts 2 3. Problem Statement 5 4. Analysis 5 5. Criteria for Evaluation (in order of decreasing priority) 16 6. Immediate Options available for APM 16 7. Evaluation of Options 17 8. Role of Ken McRae 17 9. Recommendations 20 1. Introduction The case deals with the Australian Paper industry in 1990, the major players operating in it and how the environment is throwing up challenges to its major players and shaping the future growth of the industry. The paper industry in Australia is set into three categories - Newsprint, Paperboards and Fine paper. The industry is dominated by two big players namely the PCA and Australian Paper Manufacturer (APM) and the rest catered to by imports. PCA operates in the fine paper market enjoying a 75% market share, while APM is a leading player in the paperboards segment....
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