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Assessing Corporate Culture - Nordstrom, Inc. Learning Team - A Human Relations and Organizational Behavior / 502 Professor Gary Reinke July 10, 2004 Abstract Much popular and scholarly attention has been focused on the hypothesis that strong cultures, defined as "a set of norms and values that are widely shared and strongly held throughout the organization," enhance firm performance. This hypothesis is based on the intuitively powerful idea that organizations benefit from having highly motivated employees dedicated to common goals. In particular, the performance benefits of a strong corporate culture are thought to derive from three consequences of having widely shared and strongly held norms and values: enhanced coordination and control within the firm, improved goal alignment between the firm and its members, and increased employee effort. In support of this argument, we have chosen Nordstrom, Inc to evaluate their corporate culture. Our five-member team researched publicly accessible web sites, and used references available through the...

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