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BUS 401 Strategic Management & Business Policy Questions: 1. Which environmental factors can affect a company that operates in an e-business, at the example of Amazon.com? 2. Can you use a Value-Chain Analysis to find the core & distinctive competencies of a business that operates in an e-business, at the example of Amazon.com? 3. Is it necessary to stay flexible according to the strategy in the e-business, at the example of Amazon.com? European University - Cyprus Instructor Dr. Andreas Hadjis Author Matthias Filser Nicosia, 07.04.2008 Content 1 Introduction 1 2 Theory 1 2.1 Industry Analysis 1 2.1.1 Analysis of the societal environment 1 2.1.2 Analysis of the task environment 2 2.2 Organizational Analysis 4 2.2.1 Business Models 4 2.2.2 Value-Chain Analysis 5 2.2.3 Core and Distinctive Competencies 5 2.3 Management Strategies 6 3 Example: Amazon.com 6 3.1 History of Amazon.com 6 3.2 Industry Analysis of Amazon.com 7 3.2.1 The societal environment of Amazon.com 7 3.2.2 The task environment of Amazon.com 8 3.3 Organizational Analysis of Amazon.com 9 3.3.1 The Business Model of Amazon.com 9 3.3.2 The internal environment of Amazon.com 12 3.3.3 The Value-Chain of Amazon.com 13 3.3.4 Core, Distinctive Competencies & the competitive advantage of Amazon 13 3.4 SWOT Analysis of Amazon.com 14 3.5 Amazon´s Strategies over the last years 14 4 Conclusion 15 References 17 1 Introduction The purpose of this case analysis is to explain the theory about how to analyze an industry...

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