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According to Bob Doweling of Business Week, he believes that with
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Assessment of Corporate Culture The Magical Culture of Walt Disney Team C Kristie Thompson Michelle McClard Stacie Roachford Dana Edelen Kathleen Coulter ORG502 Dr. Lola Jackson June 27, 2005 Assessment of Corporate Culture The Magical Culture of Walt Disney "Walt Disney transformed the entertainment industry, into what we know today" (internet source www.justDisney.com, retrieved June, 22 2005). The Disney Mission is accomplished through a clear mission statement, and stories and legends that add to the mystical theme of the corporation. Through these and other variables the Walt Disney Corporation has established and maintained a corporate culture that motivates employees and inspires guests around the world. What is the story behind the "magical" culture of the Walt Disney Corporation? Walt Disney's mission and objective is to be a company that has a profound effect on the lives of children and their families around the world. Through a variety of brands and different products and services, Walt Disney seeks to...
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