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A Full Service Advertising agency is an agency that's involved in all types/forms of advertising, this is as opposed to agencies that only deal with specific forms of advertising, like Media advertising, which specialise in buying TV and radio space etc.
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A Full Service Advertising agency is an agency that's involved in all types/forms of advertising, this is as opposed to agencies that only deal with specific forms of advertising, like Media advertising, which specialise in buying TV and radio space etc. Most large brand advertisers will use a Full Service Agency to handle their advertising as they can be relied on for their experience. If you look at the overall structure of an average Full Service Agency it will usually consist of at least 10 employees. This will be from the Chairman and Director, or Directors, to those that deal with the creative process. In looking at the structure everyone can be seen to play an important part in the running of the company. One of the main positions an employee can hold will be that of Client Manager. The Client Manager will be in control of all the Clients/Accounts...
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