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'What Makes An Effective Manager?' In an increasingly competitive business world, effective management is essential to success. Management mirrors life, there are no clear-cut rules to follow, no manual or bible with all the answers. Management is a process and an understanding, based on years of theoretical developments, learning and growth. Essentially, management is the 'process of getting things done effectively and efficiently through and with other people' (Mary Parker Follet, 1941). There are two core principles to this management process, efficiency in minimising resource costs, and effectiveness in goal attainment. However, effective management does not come from these principles alone. Management theories differ and will ultimately shape the beliefs and attitudes of managers. Although this will influence the way in which managers control and operate their businesses, the extent will be context dependent and influenced by both internal factors e.g. size of business, type of manager, reputation of business, and...

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