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When motivating people at work it is important to remember that they do not attach the same value to all things.  

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When motivating people at work it is important to remember that they do not attach the same value to all things. People only come to work for money. If they were allowed to do what they wanted they would have a chat or sit down and read the newspaper. This is why people who work require motivation. Motivation can come in many different forms but the most common form is goals to which we aspire, these goals are known as content theories, because they tell us the contents of the motive behind working. We inherit some of the goals that we desire and some we pick up through experience. If are goals are inherited then it is pointless trying to change them. If we pick them up through experience they can potentially be changed. Everyone has an inherited need for survival. Our needs for food, oxygen, water and warmth can...

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