Using a range of strategic management literature, course text, annual reports and newspaper/journal articles, analyse the current strategic position of an organisation with which you are familiar through study or experience.
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Question 1. Using a range of strategic management literature, course text, annual reports and newspaper/journal articles, analyse the current strategic position of an organisation with which you are familiar through study or experience. Content 1. Summary 2. Brief Introduction a. Introduction of Corporate Strategy b. Introduction of Eastman Kodak Company 3. Analysis of Strategic Position of Kodak a. Analysis of External Environment i. Competitive Environment of Kodak ii. Introduction of Directional Policy Matrix iii. Apply Directional Policy Matrix to Kodak iv. Conclusion b. Internal Resource Audit i. Physical Resources of Kodak ii. Human Resources of Kodak iii. Financial Resources of Kodak iv. Intangibles of Kodak c. Analysis of Competence i. Introduction of Threshold Competences and Core Competences ii. Introduction of SWOT Analysis iii. Apply SWOT Analysis to Kodak iv. Identify the Competences of Kodak v. Conclusion d. Analysis of Expectations of Stakeholders i. Introduction of Stakeholders and their Expectations ii. Introduction of Stakeholder Mapping - Power/Interest Matrix iii. Identify Stakeholders of Kodak and Apply Power/Interest Matrix to its Stakeholders iv. Conclusion 4. Conclusion...


