Strategic management - Dunlop University is a higher education establishment situated in a rural area of the South Midlands. The university prides itself on its numerous schools of education, which include Architecture, Life Sciences and Arts and Humaniti
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Introduction Dunlop University is a higher education establishment situated in a rural area of the South Midlands. The university prides itself on its numerous schools of education, which include Architecture, Life Sciences and Arts and Humanities. However, the Department of Biological and Molecular Sciences has been under an internal investigation, with the aim being to explore critical issues in relation to the current structure and operation of the department and, to determine potential structures that would enable the effective delivery of the departmental strategy from 2002. The investigation highlighted a number of key problem areas within the department, these areas will be addressed and the department will undergo both cultural and structural change, with the aim of producing a highly efficient centre of excellence for learning, teaching, research and scholarship. Change is important within an organisation to maintain competitive advantage and to allow the company to adapt to...


