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Review all activities from the Public Relations Department (the "Department") for the current FY (Fiscal Year), give a brief status report of the Department, and give projections and goals for FY 2004-2005.
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Introduction Purpose The purpose for this extended Fiscal Year ("FY") Annual Report is to review all activities from the Public Relations Department (the "Department") for the current FY, give a brief status report of the Department, and give projections and goals for FY 2004-2005. Scope This report includes the changes that have occurred in the Department during the 2003-2004 FY, the current salary structure within the Department, as well as the total budget for the Department. Then, the report documents the goals for FY 2003-2004 and how they were met and the projects completed for the FY. Finally, the report includes the projections for the Department and lists the projects currently in the books for FY 2004-2005. Assumptions In completing this report the following assumptions were made: - MacGregor Corporation products will continue to sell at a profitable margin. - The advertising budget for MacGregor Corporation will increase for FY 2004-2005. - The MacGregor Corporation will continue to increase...
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