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PROFESSIONAL PRACTICE BA (Hons/Ord) Degree Programmes LEVEL 2 Report Student's Name: To: Katrina Denson, From: Spencer Black Subject: Professional Practise Date: Wed, May 16, 2007 Main Findings MEMORYKING.COM are online seller of consumer electronics products includes a full range of Mp3 player, Memory cards and Memory sticks. In line with its motto of "Makes Life Better", MEMORYKING.COM products are now widely available in Britain online for consumers' convenience. Over the two years, MEMORYKING .COM's sales and distribution network has grown steadily. In order to analyse MEMORYKING .COM's successful strategy in Britain, we look into the macro environment, using PEST analysis, and then the micro environment, with Porter's five-forces model (Nellis and Parker, 2002) applied, which is a useful tool to analyse profitability in a market. I will also analyse the internal organisation, (Staff, Departments, Type of organisation) Part: A Internal organisational analysis 1.1 THE FORMAL STRUCTURE OF ORGANISATION THE MAIN ELEMENTS OF ORGANISATIONAL STRUCTURE A company's structure influences how its strategies are carried out and how...

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