New Forms of Competitive Advantage and Resource Based Strategies.
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1. New Forms of Competitive Advantage and Resource Based Strategies Answering questions about the future of training seems to require answers to what Ashton and Felstead (2001) call 'second generation' questions. Rather than asking questions about how much training companies do or which groups receive it, one should be asking questions about what drives training, what determines the various approaches which employers take to their investment in training and development and, in the present context, how the relevant drivers may be changing or how they may change in the future. A certain consensus seems to be emerging regarding the changing basis for competition among organizations. Given the easy access nowadays to the technologies required by most sectors, a process much aided by advanced IT, and the reality of increasing globalization, the opportunities in the developed world to compete through costs are fast disappearing. Rather, the true source of competitive advantage for organizations...


