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Motivation in Arcedia Marketing.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Motivation in Arcedia Marketing 1. INTRODUCTION Established in Bristol, 1997, by Richard Jellard, Arcedia Marketing Limited is a direct marketing company with 17 offices branched across England. Their major clients are ADT Alarms, Amerada Gas & Electric, charity link, Selling Scottish Power Gas and Electricity (bill paying customers) and NestMakers Gas and Electric (token meter users) selling to the residential consumers. The Birmingham branch, which is the largest office within the Scottish power division, is the focus of this investigation. The branch currently has 21 employees. Due to the nature of the business, the number of employees is determined by the time of year. Apart from the administration staff, everyone is paid on commission. Arcadia prides itself for aiming producing leaders instead of salesmen; allow everyone the same equal right to become future managers. The aim of this research paper is to investigate the work place motivation which could be a barrier to effective...
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