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How can ASDA (Farnborough) Improve Employee Motivation? The Problem ASDA's Farnborough store has problems with low employee motivation. Staff motivation is extremely important to every business but even more so to a company such as ASDA in the retail industry where staff are in direct contact with the customer. Staff in the retail industry play a very important part in the service the customer receives and therefore the reputation of the company. Staff are also essential for the day to day running of the store and if staff are unmotivated they will not work as well. There are many reasons for the lack of motivation within the store and I will identify and suggest solutions to each. These include poor benefits, lack of training, lack of responsibility, too much responsibility, staff shortages, high staff turnover, poor management and lack of recognition. All of these problems are leading to lower motivation and...

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