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Compare and contrast the five dominant themes of the McDonaldization thesis with the main theories of human motivation - Consider your own organization - To what extent can you identify any of these approaches in management and motivation?
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Compare and contrast the five dominant themes of the McDonaldization thesis with the main theories of human motivation. Consider your own organization. To what extent can you identify any of these approaches in management and motivation? Mcdonaldization and Human Motivation Mcdonaldization is a term invented by George Ritzer to describe a sociological phenomenon and its impact of social structural change on human interaction and identity. As defined by Ritzer, Mcdonaldization is "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American Society as well as of the rest of the world." (1996:1). Mcdonald fast food restaurant serves a typical example of such phenomenon. In essence, Mcdonaldization is a process of choosing an optimal method of completing a task with emphasis on quantity rather than quality, with predictable outcome depending on standardization, and ultimately substituting human labor by non-human technology to aim...
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