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British Airways Case Study (1996-2000) A Critical Analysis of Organizational Change and Relegated Issues Managing Human Performances Supervisor: Sue Shaw Submitted By: Aurangzaib Shaikh Student ID: 06978305 Introduction British Airways Plc: the sky's the limit. British Airways Plc, aka BA, is the leading airline in the United Kingdom, and naturally one of the biggest in the world. In 1996, Bob Ayling, newly taken over from Colin Marshall as chief executive, continued this active management of company culture and said of his staff: "I want them to feel inspired, I want them to feel optimistic, I want them to feel that this is a good place to be" (Dangerous Company, BBC2 April 2000). Bob Ayling's vision of change was so ambitious (doing better and better, never enough for him), Ayling justified himself in saying that he had a long-term vision and staff a day-to-day one. Although before Ayling's tenure as chief executive, BA was a very well-run and profitable company...

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