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Coventry University MBA in Business School Title: An Analysis of Human Resource Management in Hangzhou Xinglong Down Co., LTD Module: M62BUS Human Resource Management Tutor: Roger J Brown Submitted By: Jiaxing Xu Length: 3073 Pages: 16 Date: 22/03/2004 Content: Background 1 The PESTEL Analysis 2 The McKinsey 7-S 4 The Hard 3-S 4 The Soft 4-S 6 HRM Strategy 7 HR Activities 8 Best Practice 10 Best Fit 11 Recommendations to Improve HRM Activities 13 References 15 Bibliographies 16 Background: Hangzhou Xinglong Down Corporation Limited (XL) was founded in 1990, which was a state-owned business at that moment. The main products were various ducks and gooses' feather, and the number of employees was about 50 only. In 1995, with the better export policy as well as the growth of company's capital, XL had owned the privilege of exporting, and the major market had changed from domestic to USA, Japan and European. In the middle period of 1990s, Chinese government had made a...

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