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Student: Dildaar Rikhra Module: B14-Business Planning Lecturer: Irene Brew-Riverson Tutor: Irene Brew-Riverson Assignment 2 Introduction Background of chosen case study organization Sainsbury: Sainsbury's is a leading United Kingdom grocery chain founded in 1869 by John James and Mary Ann Sainsbury's. Its first store opened in Drury Lane' London, with the promise of "highest quality at keenest prices". In 1998, with around 400 stores in the U.K, Ireland and the United States, and total sales of £11.6 billion, Sainsbury's is still providing the best products and high-quality service, value for money to an increasing number of consumers. Sainsbury's Supermarket serves over 9.5 million customers a week and as a large supermarket offers over 23,000 products, 40% of these are Sainsbury's own brand, which are quoted to be that their "key brand attributes are great quality, value, service and choice" (Appendix 4). Task 1 An objective on shareholder value "We've simplified the company structure to ensure we get maximum benefit from our...

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