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Why did AOL think it could gain synergies with Time Warner? Have they failed, or was the gaining of synergies not the aim of the merger?
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THE UNIVERSITY OF EDINBURGH SCHOOL OF MANAGEMENT JUNIOR HONOURS COURSE IN ECONOMICS OF CORPORATE STRATEGY 2002/2003 WHY DID AOL THINK IT COULD GAIN SYNERGIES WITH TIME WARNER? HAVE THEY FAILED, OR WAS THE GAINING OF SYNERGIES NOT THE AIM OF THE MERGER? I DECLARE THAT THIS ESSAY IS MY OWN WORK: SAMUEL J. LYLE MATRIC NO. 0091559 DOS MR ALAN BROWN COURSE CO-ORDINATOR MR PHIL BOWERS CONTENTS Page 1. Introduction 3 2. Why did they think they could gain synergies? 4 3. Were synergies not the aim of the merger? 5 4. Have they failed to gain synergies? 6 5. Conclusion 9 6. References x 1. INTRODUCTION On January 11, 2001 America Online and Time Warner merged to form AOL Time Warner. As the largest merger in corporate history it created the world's leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks, music and publishing.1 Former CEO of AOL Steve Case (left) with former CEO...
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