We suggest Destin Brass Products implement two recommendations to solve its current predicament. First, Destin should implement an activity-based cost (ABC) accounting system. Second, Destin should raise the price for its flow controllers so that the...
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- 1009
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- Tue Jun 20 2006

Have a little read: ... Destin Brass Products has a predicament in that it currently is being forced to sell its pumps at a lower profit margin in order to stay competitive in the pump sales market. Pump sales are important to the company's success because they sell more pumps (12,500) than their two other products, and consequently pump sales are the primary driver for Destin's revenues. We suggest Destin Brass Products implement two recommendations to solve its current predicament. First, Destin should implement an activity-based cost (ABC) accounting system. Second, Destin should raise the price for its flow controllers so that they do not incur a loss on every flow controller sold. The central question of the Destin case centers on the cost of pums. As Manufacturing Manager John Scott states, "It really is amazing to me that our competitors keep reducing prices on pumps. Even though our manufacturing process is better than theirs, I truly
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