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The aim of this investigation is to explore the feasibility of opening a designer wear clothes shop for women in the area of Peckham. The feasibility study will determine whether my business idea might be successful.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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EXECUTIVE SUMMARY The aim of this investigation is to explore the feasibility of opening a designer wear clothes shop for women in the area of Peckham. The feasibility study will determine whether my business idea might be successful. To find out this Primary and Secondary research will be used to gather the relevant information needed to determine the feasibility of my business idea. Primary Research Objectives Questionnaire and Interview with Kolors, a discount designer wear shop for men in Peckham will be used to help in determining the following; * Likely demand for designer wear. * Prices customers are willing to pay * The costs of setting up * Likely sales revenue. Secondary Research This will help me with market research information that has already been gathered. The information is already there for me to use, so I'll use it to determine; * Market size * Trends * Competition * Consumer analysis * Market Conditions * SWOT analysis of the market INTRODUCTION The aim of...
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