Strategic & Decision Making of Sony Corporation

... Strategic & Decision Making of Sony Corporation 1. Introduction of Sony The first thing that comes to people's minds of the company and products of Sony is its high-technology-filled-with-gadgets electronic goods and innovation. In addition, this innovation makes Sony the greatest company that started in post-war Japan. Sony has used its innovation in building markets out of thin air, created a multibillion, multinational electronic empire with products such as the transistor radio, the Trinitron, the Walk-in and the VTR. That changed everyday household lives forever. However, this consumer targeted quest for excellence and constant innovation instead of targeting mainly at profit has a lot to do with current crisis. This volatility and emphasis (or gambling) on new products instead of concentrating on profit and loss statements have always been a part of Sony since its beginning days. For each successful product (i.e. transistor radio and Trinitron), R&D cost often

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