Strategic Planning

... Ana G. Mendez University System School for Professional Studies Metro Orlando Campus Metropolitan University MANA 600 POLITICA Y ETICA EMPRESARIAL Workshop FOUR PLANNING AND STRATEGIC MANAGEMENT Edwin A Gomez S00609846 Carlos A Suárez S00675521 Jacquielin Ortiz Prof. Harold Chittenden Orlando, Florida. October 26 2009 Planning is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future. Planning is not an informal or haphazard response to a crisis. (Bateman-Snell, 2003) The basic planning process begging with the situational analysis which is a process that planners use to gather, interpret and summarize all information relevant to the planning issue under consideration within a time and resource constraints. This analysis studies past events, examines current conditions, and attempts to forecast future trends. A thorough situational analysis will point toward the planning decisions that organization will need to make (Bateman-Snell, 2003). During strategic planning, planners often conduct a "SWOT analysis" and

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