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Selecting the most suitable business entry mode in China
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University of Bradford School of Management MBA Intake 5 (H.K.) International Business - Assignment Tutor : Mr. Georges Beau Candidate : Mr. Chan Kim Hung, Raymond (student no. 02018602) Date of Submission : 27th December 2004 Assignment Selecting the most suitable business entry mode in China Content 1.0 Executive Summary ............................................................. P.3 2.0 Strengths and Weaknesses of Each Entry Strategy ................... P.4 3.0 Selecting the Best Entry Strategy ........................................... P.6 4.0 Conclusion ......................................................................... .. P.9 Bibliography ................................................................................. P.10 Prepared by: _________________________ Chan Kim Hung, Raymond Word counts: 2,012 words (target words 2,000) Excluding: Content and Bibliography 1. Executive Summary Foreign companies have a number of choices of entry mode for doing business in China and depending on their prior international experience, financial and managerial resources, and long and short term goals in China. These choices include exporting products or technology, using licensing or franchising which the Chinese often call contractual joint venture, equity joint ventures, and wholly owned modes such as greenfield or acquisition. Licensing, franchising or contractual joint ventures license Chinese firms the right to use technologies, use management systems or produce products that have been developed in...
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