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Review the important aspects of demand and cost theory, evaluating how they contribute to our understanding of how markets operate.  

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Q1: Review the important aspects of demand and cost theory, evaluating how they contribute to our understanding of how markets operate. Using your economics understanding of this theory, propose a competitive strategy for Pfizers in their fight with GSK and Bayer. Today, it is necessary for business success whether its managers can correctly anticipate and deal with the changes of economic, political and social environments (Nellis & Parker, 1992). In economic region, these environments are classified in two levels: the microeconomic level and the macroeconomic level. In this essay, it will be shown how demand and cost theory, as a fundamental theory in microeconomics, is applied in market operating. In real world, the goal of business organization is to maximize its profit. To achieve this, managers must analyze costs of product and demands of market and make them to reach equilibrium. In microeconomics, there are many measures of cost, such as...

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