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Product Pricing Analysis: Wireless E-Bill Introduction The product pricing analysis will examine the economic and business impact of implementing a wireless solution for on-line bill payment. The purpose of the paper illustrates competitive issues and economic assessments that ultimately affect profits. It does this by examining the practices of two major players within the wireless and on-line bill paying industry, Skytel Corporation and First Union Bank. The paper examines the utility of the service in relation to the consumer, industry substitutes and the impact on the pricing decision, demand of service, issues affecting consumer demand and the price, and strategies to enhance revenues. It focuses on the financial aspect of electronic transactions and other types of e-bill payments. First Union like other companies trying to cash in the electronic world are all offering some form of wireless services to better serve the consumers. Wireless E-Bill Background SkyTel Corporation is a wholly owned subsidiary...

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