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OVERVIEW Our business idea is traditional Russian restaurant which will be situated in Baker Street. It will represent genuine Russian cuisine and atmosphere in the uniquely decorated time-honoured surroundings and accompanied by pleasant employees. MISSION STATEMENT "To provide a place where people can enjoy the genuine Russian atmosphere, traditions and customs, while getting pleasure from traditional Russian food and entertainment in the heart of England." TRENDS DISCOVERED FROM MARKET ASSESSMENT Accordingly to the market research we found out that: theme restaurants are of a growing interest as well as ethnic restaurants. Therefore we can conclude that there is a growing demand for our type of restaurants. BUSINESS STRATEGY Revenue Streams Meals Billiard games Celebration of special occasions Bar drinks Entertainment SWOT ANALYSIS Strengths Weaknesses Geographic location Narrow service line Access to variety of customers No brand image Provided Entertainment Lack of space (e.g. parking) Quality of food and services for reasonable prices Friendly staff Opportunities Threats Target different consumer groups All substitutes Create customer loyalty All other leisure activities Expand to nightclub or karaoke Changes in economic Market growth circumstances 2004 2005 Revenue 518635 570503 Profit 59191,5 119874,8 NEW...

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