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Jarek Barc Newell Company Mar.-27th 2003 The Company Newell Company has grown over the years from a company simply providing brass extension curtain rods, to a highly diversified company, which mostly relied on acquiring new companies to distribute its products through mass-retail outlets. In 1902, Edgar A. Newell bought assets of a bankrupt manufacturer of brass curtain rods, and from the start enjoyed increasing demand, mostly due to the shift from urban to suburban living. Initially, the company sold its products to small hardware stores, industrial builders, and specialty retailers, but quickly found a powerful distributor in the arising mass-distributors such as Woolworth. Up to 1966, Newell stayed only in the curtain rod business, with no articulated strategy for the future. This rapidly changed when Daniel Ferguson took over as CEO and began to develop a "build on what we do best" philosophy. This philosophy was mainly geared towards mass-retailers,...

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