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New Business Concept - Traditional Russian restaurant - Izba.  

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Business Plan Traditional Russian Restaurant "Izba" NEW BUSINESS CONCEPT The fact that our new venture would be based in such a multicultural place as London straightaway gives us a huge opportunity to succeed. First of all because this broadens our target market, now we not only aim at English people and about 100,000 Russians living in London, but also all other nationalities who would like to expand their knowledge of Russia by staying at our little island of Russian culture called "Izba". We have this confidence in existing demand due to a lot of research we have done recently. Phrases like "I love Russia, Russians, your language and your culture!" or "I have been to Russia so many times and miss that and that so much!" is something common to hear from a British person or any foreigner. So our aim is to provide that something they all miss or something they wish they could...

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