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Nerds, Goblins and Nasties NGM are trying to improve there profitability and there are various ways of doing this, one way would be to change more money but this would depend on the price elasticity. There is also the option to cut cost weather this means increasing demand and cutting unit costs or fixed costs. I am going to us the various appendices to back these statements with some factual evidence then make my own personnel suggestions. From looking at appendix A I would say it would of been a better sample if the market research data had been collected in the same way for all the 3 products as this would have been a more accurate method. The data shows that Nasties are the most used product and the biggest selling which would be a possible area to aim the new profit making ideas at. The goblins seem to be...

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